How Billy Made Long-Form Work on Short-Form

Branded long-form content on TikTok and Instagram is a tough nut to crack. So when Tikkie challenged us to create a series people would actually watch for three minutes, we sent Yip Andjar and Melle Schram to the World Cup without any money.

For 10 days, we created and published a new three-minute episode every 24 hours. Fast-paced production, short attention spans and one big question: would people keep watching?

They did.

500,000+ organic views
25% follower growth
10K+ followers on TikTok and Instagram

Proof that long-form can work on short-form platforms, as long as the story is worth sticking around for.