Paul Strating x RutgersNL: pressure against male peer pressure

RutgersNL rolled out a campaign to break the taboo surrounding male peer pressure. Brushing off conversations about feelings, egging each other on to do the wrong things, and not daring to stand up for others are crucial issues that stand in the way of real progress.

RutgersNL was looking for a lead who could portray this issue in an authentic way. We’re confident there could be no better counter-press against male peer pressure than their choice for Paul Strating. And that belief proved well-founded: with more than 400K views and widespread national media attention, the campaign was a clear success.

While Paul is known for his trademark down-to-earth attitude, we’re more than happy to say how incredibly proud we are of the way he brought color, conviction, and strength to this campaign.