Billy Brings a (Radiant) Smile

With our campaigns, we aim to put a smile on every viewer’s face. In this case, it’s all about a radiant smile, because Boombrush keeps everyone’s teeth sparkling clean.

We created eye-catching scenes featuring people brushing their teeth in unexpected places. Brushing with Boombrush is simply addictively good, making it tempting to brush anywhere and everywhere. Cigarettes are out; Boombrush is the new addiction everyone loves. And honestly, we think that’s a pretty great development!