Bavaria x Billy; a golden combination

Carnival: the folk festival that gets a big, bold circle around it in every bon vivant’s calendar, year after year. A week this important needs to be prepared down to the smallest detail, because this is elite-level endurance. With the sleep schedule of a soldier, the eating habits of three combined Burgundians, and beer flowing at a blistering pace, you really have to be able to go the distance.

Naturally, that’s something you only do together with Bavaria. With their humorous, Burgundian brand image, Bavaria’s Carnival campaign is their most important campaign of the year and wouldn’t you know it, Billy operates on exactly the same wavelength. Being asked to shoot the social variants of Bavaria’s campaign was an absolute honor, and to us, it felt like a match made in heaven.

We jumped in on the shoot day and, at lightning speed, captured four social-proof videos. One project we’re incredibly proud of, check out the results below! 🍻🎉