ABN AMRO Student campaign
Billy gives your student life a kickstart
ABN AMRO is happy to give both a figurative and a literal boost to kick off the student life of new students. When opening an ABN AMRO youth account, students receive up to €75 for free.
Billy was tasked with making students aware of and motivating them to pick up, this free amount of money, and of course we were more than happy to do so! We came up with a series of eye-catching hooks, a slick, well-oiled script, and selected a number of strong UGC creators. With that, we rolled out the campaign and suddenly a whole lot of students were €75 richer.
