Billy makes being ALWEER SKEER slightly less painful

A new academic year also means the return of a familiar student problem: being ALWEER SKEER at the end of the month.

For ABN AMRO’s new student campaign, Uncle Bill came up with a series of completely ridiculous money-saving hacks. Billy was asked to translate the campaign into social-first creator content.

We started with UGC content during the campaign shoot, taking care of concepts, scripts, filming and post-production. That quickly grew into a bigger creator campaign with influencers like Megan de Groot, Melle Schram and Britt Stam, each giving the concept their own twist.

Billy handled creator selection and casting, concepts, scripts, creator guidance, production and post-production. And when you’re putting dog pâté in pasta to promote a student account, you know there was plenty of room to get creative.